The new season of Euphoria is here and although the vibes are a little off (don’t at me, they are okay? A western setting? Really Sam? REALLY?) one element that has transcended from series one and two to three, is the beauty.
Sure it’s not as whimsical and sparkle fueled but it’s still present, we all saw the cat eye on Maddy Perez, right? I won’t sit here and say I don’t miss the iridescent cheeks, rainbow eyes and the all that damn glitter but with the release of Half Magic’s new beauty collection perhaps that Euphoria aesthetic – circa 2019 – can still be ours.
The collection is made up of nine products that includes an eyeshadow palette, eyeliner, face jewels, lip gloss, blusher and highlighter duo, with the two NEW items being the “Bitch, You’re My Soulmate” Extra Plush Lip Gloss in “Never Been Happier,” and The Euphoria Eye Shadow Palette.
Donni Davy is the creative genius behind Half Magic beauty and she is also the head make up artist for Euphoria which means we are in the best possible hands.
“Euphoria makeup was made into Euphoria makeup by the fans who gave it legs and who gave it a place in makeup history,’ Davy declared, “I did makeup on a show. I went to work and tried to do a good job and the fans made it a movement. This is my gift back to them.”
At least somebody in the realm of Euphoria gets us.
What we love even more is that Half Magic Beauty is vegan and cruelty free (slay) and seeing as it’s Euphoria inspired you already know the packaging is going to be top level aesthetic wise (it is.)
Prices vary with the face jewels around £13 and the eyeshadow singles £14, at the other end of the spectrum you have the palette coming in at £48 and pressed glitter £31.
When Half Magic first launched Donni Davy introduced the Chromaddiction eye paint and I’ll be honest if you are after just one product which screams “EUPHORIA !!!” my pick would be Chromaddiction .
I bought the Spirit Guide and Baby Bunny shades and besides the fact that they stay put through a lonnggggg night (as well as extra curricular activities ;)) the shelf life of the make up itself is UNREAL.
Health wise I probably shouldn’t be using them five years later but, well, I am.
All the product are available of Sephora and yeah, I will be ordering it all.
Emily Vierke 