In this day and age it seems ludicrous that we live in a world where beauty and skincare brands are still testing on animals, but do not fear, as it’s not all bad; countless cosmetic companies have chosen the ethical route and refuse to test their ingredients, and their end products, on creatures great and small.
From powerhouse brands like Huda and NYX Cosmetics to lesser known (but equally as fabulous) companies like Black Moon Cosmetics and Beauty Bakerie, cruelty-free beauty has never been so easy to obtain.
Juvias’s Place
One of the most extravagant and glamorous labels around also happens to be cruelty-free. Juvia’s Place is a bold and beautiful company inspired by creator Chichi Eburu’s African heritage. The foundation range is highly praised but it’s their ultra pigmented eyeshadows, glitter liners and lashes that are the ultimate dream.
Hero Product: Juvia’s Place Afrogalactic glitter liner, £12.50
Huda
Huda Beauty was started by beauty blogger turned make-up mogul, Huda Kattan all the way back in 2015, when cut crease, full lashes and thick brows were all the rage.
From their stunning eyeshadow palettes to the raved about Easy Bake Loose Baking and Setting Powder, Huda Beauty is every make-up loving girl’s go-to brand.
Hero product: Huda Beauty Faux Filter lipgloss, £19
Collection Cosmetics
If you are after budget beauty buys that do the job, check out Collection Cosmetics. Their full coverage concealer is a steal at just £4.99 and all their mascaras are less than £6.
They are honest and clear about their views on animal testing, declaring, ‘Collection Cosmetics, or any third party acting on our behalf, has never conducted and will never conduct any animal testing on any of our products.’
Amen, Collection.
Hero Product: Collection Lasting Perfection Ultra Cover concealer, £4.99
Beauty Bakerie
Be warned, you will want to munch away at all of the Beauty Bakerie products, but we recommend you don’t do that. Created by Cashmere Nicole, who has an equally as delicious name, this delightfully delectable collection of cosmetics feature everything from ‘Lip Whip’ and ‘Lollipop Liner’ to ‘Brownie Bar Bronzer’ and ‘Loose Flour Setting Powder.’
Genius, beyond annoyed I didn’t come up with this, tbh.
Hero Product: Beauty Bakeries Cookie Jar vegan eyelash collection, £31
Lush
Lush really is that girl when it comes to vegan and cruelty-free beauty. We might all be obsessed with their bath bombs and their trademark Snow Fairy scent, but they also have a wide range of make-up. In fact, the vegan brand just launch a new collection of beauty products that Lush declares is, ‘make-up that multitasks, so you don’t have to.’
Hero Product: Lush Cocktail sparkly body powder, £18
Too Faced
Is there anybody who has packaging as cute as Too Faced? Okay, perhaps P.Louise give them a run for their money but we will always have a soft spot for Too Faced and their love of baby pink. Of course, we all love their Born This Way foundation and Better Than Sex mascara, but if you haven’t checked out their eyeshadow palettes, what are you waiting for?
Hero Product: Too Faced Better Than Sex mascara, £28
Milani
When Bella Hadid swears by a product, you know it must be top tier. For an affordable £14 you can invest in the Conceal + Perfect foundation by Milani, which is available in 45 different shades.
Their baked blush also has countless five-star reviews and their Make it Last setting spray really does do what it says on the label.
Hero Product: Milani Conceal + Perfect foundation, £14
NYX Cosmetics
Everyone’s favorite drugstore make-up company, NYX Cosmetics, offers everything from liquid eyeliner and mascara to highlighter, skin glaze and bronzer. Several of the Love Island girlies swear by their products, with series 12 winner Toni Laites loving their purple blush during her stint in the villa.
Hero Product: NYX Professional Makeup Buttermelt bronzer, £9.99
Black Moon Cosmetics
Black Moon Cosmetics understands that Halloween isn’t just once a year for some of us girlies and their fully vegan and cruelty free make-up is to die for. With enchanting product names such as ‘Sinister Satin’ lipstick and ‘Cosmic Eye Dust’, they embrace their aesthetic and understand their customer better than most. Not just cruelty-free but vegan, too, Black Moon Cosmetics are a go-to for anybody trying to live a plant-based life.
Hero Product: Black Moon Cosmetics liquid to matte lipstick, £14
Milk Make Up
Known for their ‘clean beauty and vegan make up’, Milk is a much-loved cosmetics company that offers simple but effective products. Famed for their flawless primers, Milk is definitely a brand you need to know about.
Hero Product: Milk Makeup Hydro Grip primer, £29.50
Charlotte Tilbury
Everybody is obsessed with Charlotte Tilbury, with make up artists and actors alike often opting for their Hollywood Flawless Filter. Not forgetting their best-selling lipstick ‘Pillow Talk’, that even Sex and the City actor Kim Cattrall uses.
Hero Product: Charlotte Tilbury Hollywood Flawless Filter, £40
P.Louise
What did we even do without P.Louise’s liquid blush and base products? If you are sick of beige packaging and the minimalist vibe, look no further than P.Louise. A vibrant brand that always offers the cutest and coolest collections. Plus, they always have THE most fabulous holiday faves – have you seen the Halloween eyeshadow palettes? They are a gothic girl’s dream shadow range.
Hero Product: P. Louise The Cheek Of It liquid blush, £12
Half Magic Beauty
From the creative mind of Euphoria, Half Magic Beauty is a vegan and cruelty free cosmetics company that is brimming with imagination and glamour. As expected there is glitter, graphic liner and aesthetically appealing packaging.
Hero Product: Chromaddiction liquid pant, £26.50
MERIT Beauty
If you have spent anytime on social media you would have seen the rave views that vegan and cruelty-free brand MERIT has been receiving. In particular their ‘Minimalist’ stick that somehow does it all by working as a concealer, contour or foundation. Whatever you need, tbh.
Hero Product: MERIT perfecting complexion stick, £34
HAUS Labs
Lady GaGa knows what’s up when it comes to make-up. Her beauty brand, HAUS Labs is renowned for innovative take on cosmetics and every product they create is a hit.
Hero Product: HAUS Labs bio-radiant gel powder highlighter, £41
Emily Vierke 